Service Friendly - An After Market Opportunity
One of the most unused sales tools in this business is an after market "service and maintenance" program.
We recommend that our fireplaces be serviced annually, and by offering a full service and maintenance program, it will give you the chance to up-sell a homeowner on options commonly passed up on by the builder or contractor.
While on the phone or on a maintenance call, answering questions can alleviate concerns, explain the function of a fireplace, or lead to the purchase of a part.
Take it as an opportunity to offer a homeowner available accessories for their fireplace.
Montigo has always been a well-built, well-priced product that builders prefer.
Now, more than ever, the style and features of our accessories can transform a basic "builders" fireplace into a showpiece.
Some of these options include a fiber brick kit, bay window, heat circulating fans, remote controls, or a laser cut faceplate.
Homeowners seldom know these options exist, let alone the difference they can make in overall appearance.
Most of the homeowner inquiries on our website are about fireplace options, so the demand is there.
The majority of you deal with a builder who is concerned with one factor only, the pricing.
By not taking advantage of this type of sales strategy in the world of gas fireplaces you could be "left out in the cold".
If you are of the lucky minority that has a premium quality homebuilder that features the fireplaces with all the "bells and whistles", this increases your visibility and ensures excellent customer satisfaction.
When embarking upon a full maintenance program it is still very important to "know your stuff."
Ensure that you or the members of your service team are able to adequately diagnose proper flame characteristics, gas pressure and millivolt readings.
Offering a limited time warranty as part of your service tells the customer you are competent and confident in your work.
For those who do not possess a full understanding of fireplace maintenance and diagnosis, Montigo's Service and Technical guide is available by contacting our literature department or by sending us an email.
Feel free to contact us if you have any comments, concerns, complaints, or compliments. technicals@montigo.com
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